Sun needs to be enjoyed responsibly
News that the rainy weather is about to go away and the sun is due to come out with his hat on will be welcomed by many, but people are being warned not to overdo the sunbathing.
Cancer Research UK and NIVEA SUN have joined forces to launch a campaign encouraging people to enjoy the warm weather safely.
Fair skinned TV presenter Jenni Falconer has agreed to front the campaign which highlights the simple steps people can take to ensure they and their family are safer.
Among the suggestions are wearing suitable clothing, spending some time in the shade and using sunscreen that is at least factor 15.
According to a recent study, conducted by Cancer Research UK, 81 per cent of people are fully aware that too much sun is the leading cause of skin cancer but just 44.1 per cent use SPF 15+ sunscreen.
Juts 24.3 per cent of people questioned said they cover up and only 13 per cent spend time in the shade.
The charity warned that as well as skin cancer, too much sun can also cause sunburn, wrinkles and premature ageing.
“I’m really delighted to be supporting the new campaign between Cancer Research UK and NIVEA SUN,” said Ms Falconer.
“We all get a buzz of excitement when the sun comes out, but by following their advice, you can make sure you keep safe at the same time.
“Personally, I think it’s incredibly important to look after your skin. I always try to keep a small bottle of sunscreen in my handbag, cover up and spend some time in the shade when it’s sunny.”
According to statistics released for 2009, there were 11,877 new cases of malignant melanoma diagnosed in the UK, accounting for three per cent of all cancer cases in men and four per cent in women.